Why Buy?

Some clients have said(*)

"Don't wait to buy gold, buy gold and wait"

"The best time to buy gold was over 40 years ago, the next best time is today!"

"God, Gold and Gun, you got to have them!"

Many customers say they buy precious metals to have something physical in case of an emergency. Some do it for their kids or family, others say they do it as an insurance or hedge. Most would agree it is a good idea to have tangible physical metals available to them when needed. 

Diversification and Hedge

Gold and Silver traditionally have an inverse relationship with the dollar and stock markets and thereby allow for portfolio performance when other paper areas, like stocks and bonds, may not. In 2008, as stocks fell by 50%, gold and silver rallied to all-time highs.


Buying precious metals directly or within a qualified retirement account, you may be able to capture growth opportunities that would have otherwise been unattainable. As the value of the dollar continues to slide, gold and silver are limited in supply, have a high demand and have both appreciated over 400% in the last fifteen years.

Control & Good Stewardship

Gold, silver, platinum, and palladium are tangible, real assets that you hold in your hand, safe, or retirement account. They are not stocks, shares, or assets assigned a value by a company or government. They are portable, valuable, discreet, and can be gifted or passed down to loved ones.

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(*) These statements have been heard by clients, precious metals companies and commentators throughout the years. Great American Bullion, does not know the actual source or accuracy of these statement.